Clear, effective content and strategy for Cheltenham and Gloucestershire Professional services and tech businesses.
I’m Jane Fazackarley, a Cheltenham-based copywriter, content strategist, and SEO specialist. I help local businesses:• find the right words
• get found in search
• and turn website visitors into enquiries
Does This Sound Familiar?You’re brilliant at what you do. But when it comes to writing about it, or getting found online, it feels like an uphill struggle.If any of these feel relatable, you’re in the right place:• Your website is live and looks great, but the enquiries aren’t coming in the way you hoped.
• You know you need to post and write content, but you’re never quite sure what to say or where to start.
• You wrote your own website copy when you launched and have been meaning to update it ever since.
• You can explain what you do brilliantly in conversation, but when it comes to getting it down on a page, not so much.
• You’re not sure whether you’re showing up in local search, or whether the right people in Cheltenham and Gloucestershire can even find you.You’re not alone. These are the things I help with every day.
What working with me looks like
As a business owner, you want fewer headaches, clearer messaging, and a website that works as hard as you do. That's where I come in.When you work with me:• You stop second-guessing your website copy and start feeling confident sending people there
• Your business shows up when local customers search for what you offer
• You have a clear content direction instead of a blank page and a deadline
• Enquiries come in from people who already understand what you do and why it matters
• You get practical, specific improvements rather than a lengthy report full of things you’ll never action
How I Can HelpEvery project is scoped to your business and your budget. Get in touch, and we’ll work out what makes most sense for you.Content Creation and ManagementConsistent, well-written content is one of the most powerful things a local business can invest in. I take it off your plate entirely, from planning and writing to publishing and keeping things consistent over time.Deliverables Blog posts, website copy, social media content, content calendars, and ongoing content management tailored to your business goals.Local SEO and Google Business ProfilesWhen someone in Cheltenham or Gloucestershire searches for what you offer, you want to be the business they find. I optimise your website content and Google Business Profile around the real searches your customers are making, so you show up in the right place at the right moment.Deliverables
Google Business Profile setup or audit, local keyword research, search-aligned page content, citation building, and review strategy guidance.Meta AdsA well-targeted Meta ad puts your business in front of your ideal local audience; I write ad copy that speaks directly to your ideal customer.Deliverables Ad copy for Facebook and Instagram campaigns, audience messaging guidance, and multiple variations for testing.Landing PagesWhether you’re running ads, promoting an offer, or launching something new, I write landing pages structured around how your customers actually make decisions, with clear messaging, strong calls to action, and no unnecessary distractions.DeliverablesFully written landing page copy, headline options, call-to-action recommendations, and a brief rationale explaining the strategic thinking behind each section.NewslettersA good newsletter keeps your business front of mind with the people most likely to buy from you or recommend you. I write newsletters that are useful, warm, and on-brand.DeliverablesMonthly or fortnightly newsletter copy, subject line options, and content planning so you always know what’s coming next.Not sure which service is right for you? The free clarity call is the best place to start.
About MeI’m a Cheltenham local with over a decade of freelance experience writing for businesses across the UK and beyond.I started Cheltenham Content Studio because I kept seeing brilliant local businesses undersell themselves online. They're great at what they do, but they don't always know what they need to do to get in front of their ideal customers and increase leads and conversions.I’m trusted by global brands including GoDaddy, Intuit QuickBooks, Bupa, Walmart, Universal, and Castrol. But I also want to use my expertise to help local professional services and tech companies.
Let’s get your marketing working properlyKeen to take your marketing from where it is to where you want it to be? Then let's talk!A free 20-minute clarity call costs nothing and usually surfaces at least one thing worth fixing straight away. No hard sell, no lengthy proposal, just a practical conversation about what’s holding your content back.
ContactEmail: [email protected]
Phone: 07704 019933
LinkedIn: linkedin.com/in/janefazackarley
Testimonials
“Jane is an unusual writer — a mix of high accuracy, no-nonsense composition and quality, and penetrative insights. She’s the sort of writer you want when you must have quality content.”
— Paul Wallis
“Jane consistently writes high-quality press releases and articles that I don’t have to edit at all. I highly recommend her for any kind of writing work.”— Leva Duell, Profitable Web Strategies
“Jane has over-delivered on the majority of work assigned to her. Her professional writing tone, unique way of describing things, and reliability make her a perfect match for anyone looking for high-quality, timely content.”
— Brian, Smarter Digital Marketing
“Jane is brilliant and continues to come up with creative writing ideas no matter what the subject, delivering within no time and always professional.”
— Emily Keal, Online Toolbox Lt